USER-CENTRED STRATEGY REDESIGN

Supported the strategy re-development for Living Sport, a charity focused on improving the health, happiness and wellbeing of people by supporting them to be active. Designed & launched surveyto participants, conducted ethnographic interviews with internal stakeholders, partners & participants. Developed insights & recommendations from interview & survey data. Created personas to inform Living Sport’s brand review and strategic overhaul.

Engaged in follow up workshop for marketing team to gather insights from internal teams on Living Sport's key focus areas, and to develop strategies to address them, including participants needs and desired solutions, key messages for communication, and prioritization of efforts. Took participants through key ideation exercises, including needs and solutions brainstorming, and journey mapping